Why Transparency Beats Hype
Traditional marketing tends to inflate. Big claims, polished messages, and buzzwords that don’t say much. But consumers are sharper now. They see fluff and they scroll on. When you bogogise your message, you remove the clutter. You simplify. And people trust that—the raw, clear truth.
People don’t want perfection. They want real. If your product has limits, say it. If your process isn’t perfect, show it. Trust builds from exposure, not exaggeration. You’re not selling a fantasy. You’re solving a problem or making life a bit smoother. That’s enough—if you say it straight.
The Power of Less
It’s easy to try too hard. To overdesign, overwrite, oversell. But clarity is faster. And faster wins.
One problem, one solution. One message, one hook. One call to action.
Keep the spotlight narrow. You’re not trying to wow. You’re trying to communicate. Shoppers, users, and readers make decisions fast. Help them out with something clean and brutally honest. You’ll stand out by saying less, better.
Bogogising isn’t about being boring. It’s about being real without the costume.
How to Bogogise Your Branding
Start with basics. What’s your value prop in 10 words? Not a sentence. Not a pitch. Ten words.
Then look at your homepage—or your pitch deck or landing page—and delete everything that doesn’t directly help someone understand that 10word value. If you’re not sure it helps, it probably doesn’t.
Use simple language. Short sentences. No industry jargon. Write like a person talking to one person.
Logo complicated? Simplify. Color palette bloated? Trim it down. Enough with the slideshow of features—what do users actually care about? Show only that.
Here’s a practical rule: if something takes more than five seconds to explain, it either needs to be simplified or scrapped.
RealWorld Examples of Brands That Get It
Plenty of startups have grown on the back of brutally clear messaging. Look at Notion—”One workspace. Every team.” That’s it. No technobabble. You instantly get it.
Or Basecamp: “The allinone toolkit for working remotely.” No nonsense. True clarity.
They could’ve tried to impress us with innovation jargon. They didn’t. They wrote like humans. They bogogised their message—and it worked.
These companies understand that explanation is more powerful than excitement. And clarity is more viral than marketing lingo.
When You Shouldn’t Bogogise
There are exceptions. If your brand is all about mystique—think luxury or highend experiences—then revealing too much can actually hurt. People often want a bit of magic with a $5,000 handbag or Michelin dinner.
But even in those cases, you still need internal clarity. Even the most exclusive brands are clear, just not loud about it.
For the majority though, clarity wins. Especially startups. Especially online. Especially when you’re building trust from zero.
Bogogise Internally Too
This isn’t just for customers. Bogogise how you talk inside your company. Clear internal communication reduces waste. It sharpens your team. If your employees can’t explain the product in one line, your marketing won’t work, either.
Make documents shorter. Meetings quicker. Expectations simpler. Slack messages cleaner. Write guides, not essays. Record walkthroughs, not lectures.
The more you simplify internally, the more efficient your team gets—because nobody’s wasting time decoding strategy decks.
Final Thoughts
Too many brands try to be impressive. Be understandable instead.
To bogogise is to aim for relevance, not noise. It’s cutting the filler, avoiding the fluff, and choosing words that carry weight. That’s discipline. That’s trust. That’s style with edge.
Most companies are still stuck in a world of unclear value, crowded messaging, and fancy words with no bite.
Be the opposite. Be real. Bogogise.
